BASE Xperiential and the Houston Museum of Natural Science to Unveil First-Ever HoloTheater


August 29, 2022
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“Dinosaur Discoveries: A Holographic Adventure” to debut in November

Houston, TX (August 29, 2022) – The Houston Museum of Natural Science (HMNS) and BASE Xperiential are excited to announce a major partnership to unveil the world’s first-ever HoloTheater and its premiere experience, Dinosaur Discoveries: A Holographic Adventure, debuting in November.

“At HMNS, we are all about that awe-inspiring, jaw-dropping moment,” said HMNS president Joel Bartsch. “This partnership with BASE Xperiential will bring the prehistoric past to life, using cutting-edge technology and holographic imaging.”

The historic Wortham Giant Screen Theatre has long been a major attraction at the Houston Museum of Natural Science. This fall, stunning laser-projection, video mapping, three-dimensional holographic imagery and live action entertainment come together to transform the theater into a first-of-its-kind HoloTheater. Two robust side-screen projection surfaces will complement the museum’s massive 60-by-80-foot screen to bring to life a panoramic, immersive cinema experience.

“We are thrilled to partner with the Houston Museum of Natural Science for the HoloTheater world premiere,” said Ryan Latham, BASE Xperiential’s Executive Vice President of Location-Based Experiences and Managing Director of HoloTheater. “Without requiring headsets or glasses, HoloTheater delivers an innovative and educational story-telling experience that provides audiences with a firsthand account of the incredible breakthroughs in history, culture and scientific discovery.”

BASE Xperiential has partnered with Paquin Entertainment Group to produce the premier HoloTheater production. Paquin is a global leader in immersive exhibitions, including the highly successful Beyond Van Gogh, Beyond Monet and the newest production National Geographic’s Beyond King Tut: The Immersive Experience.

“Our partnership with Base Xperiential and Dinosaur Discoveries is a natural extension and evolution of a new and revolutionary ‘edutainment’ format, and we couldn’t be prouder to support BASE Xperiential withthe launch in Houston,” added Gilles Paquin, C.E.O. of Paquin Entertainment Group.

HoloTheater: The Next Evolution of Immersive Storytelling

To deliver this groundbreaking audience experience, BASE Xperiential partnered with the renowned, visual design firm Digital Flodur. Together, BASE Xperiential and Digital

Flodur can transform museum theaters, exhibition spaces, zoos, aquariums and a wide variety of mixed-use venues into dynamic, sensory-rich, mixed-reality attractions.

“Our HoloTheater can turn any existing theater or under-utilized space into a 21st century hologram-driven, must-see attraction,” said Latham. “We are developing a diverse slate of educational content that brings audiences deeper into the thrill of engagement than ever before.” Dinosaur Discoveries will be the first of many family-friendly shows, spanning the worlds of natural history, space exploration, our oceans, and so much more.

The producing team tapped Geoffrey M. Curley + Associates/Artisans X to lead the creative direction for Dinosaur Discoveries, along with expert paleontologists of Houston Museum of Natural Science for curatorial input and educational fact checking.

“HoloTheater productions will be entirely unique, visually stimulating and realistic,” said Dinosaur Discoveries Creative Producer Geoffrey Curley. “This approach to historic storytelling resonates with guests of all ages.”

Dinosaur Discoveries transports audiences millions of years ago to the natural environment of dinosaurs while bringing them closer to these creatures than ever before,” said Steve Sterling, Executive Producer of Dinosaur Discoveries and formerly with ABC Television, SONY and Live Nation. “Imagine the breathtaking feeling when a 35-foot-tall dinosaur enters the theater with you. This is the type of must-see attraction that HoloTheater will deliver.”

“HoloTheater is this generation’s leap into the future of cinematic entertainment,” said Eric Stevens, Executive Producer of Dinosaur Discoveries and a former executive with Disney and Dreamworks. “We have revolutionized the guest experience, delivering dynamic storytelling that not only entertains but informs and inspires audiences of all ages. We could not think of a better way to launch this attraction than to put audiences face-to-face with these breathtaking larger-than-life creatures.”

Tickets for Dinosaur Discoveries: A Holographic Adventure will be available in September.

For more information as it becomes available visit www.base-xperiential.com and www.hmns.org.

About the Houston Museum of Natural Science

The Houston Museum of Natural Science—one of the nation’s most heavily attended museums—is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham Giant Screen Theatre, Cockrell Butterfly Center, Burke Baker Planetarium and George Observatory and as host to world-class and ever-changing touring exhibitions, the Museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at 5555 Hermann Park Drive in the heart of the Museum District, is always an adventure.

About BASE Xperiential

Formerly, BASE Hologram, BASE Xperiential’s productions harness the magic of mixed-media, holographic and live entertainment to create concerts and theater experiences for global audiences. BASE has developed a library of compelling content including holographic productions of Roy Orbison, Buddy Holly, Maria Callas and Whitney Houston. Our content is brought to life and presented in a wide range of venues,

from casinos and cruise ships to theme parks and museums. BASE Xperiential is a BASE Entertainment company, a disruptive and leading force in the entertainment industry for the past 35 years, headquartered in Houston, TX.

About Paquin Entertainment Group

Established in 1985, Paquin Entertainment Group is a leading, full-service North American arts and entertainment company with offices operating in Winnipeg, Toronto, Vancouver and Nashville. Paquin Entertainment Group is home to a diverse portfolio, including artist agency and management, film and television, theatrical production, brand partnership, and touring exhibitions. Since its inception, Paquin Entertainment Group’s core vision remains unchanged: to foster a creative culture that seeks and develops the world’s premier artists and productions. For more information visit paquinentertainment.com

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Media Contacts:

Dancy Perugini Ware Public Relations

Taylor Ratkiewicz, Taylor@dpwpr.com

Katelyn Gosslee, Katelyn@dpwpr.com

713-224-9115

Houston Museum of Natural Science

Melodie Wade, mwade@hmns.org 713-639-4743

The Houston Museum of Natural Science

One of the nation's most heavily attended museums-is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham Giant Screen Theatre, Cockrell Butterfly Center, Burke Baker Planetarium, and George Observatory, and as host to world-class and ever-changing touring exhibitions, the Museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at 5555 Hermann Park Drive in the heart of the Museum District, is always an adventure.

Visit HMNS.org


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Our Mission

The mission of the Houston Museum of Natural Science shall be to preserve and advance the general knowledge of natural science; to enhance in individuals the knowledge of and delight in natural science and related subjects; and to maintain and promote a museum of the first class.

HMNS at Hermann Park

5555 Hermann Park Dr.
Houston,Texas 77030
(713) 639-4629


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HMNS at Sugar Land

13016 University Blvd.
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